Transition From Traditional to Strategic CRM

Traditionally, customer relationship management (CRM) systems have been used primarily for target audience identification and marketing campaign creation. The quest in selecting a CRM partner was to find the cleanest and most accurate target list. But the powerful data you have in a CRM system can do so much more for your organization, within the marketing department and beyond. Dave Griffith, VP Analytics and Insights, and Heidi Schulte, VP Solutions Consultant, from Healthgrades walk you through innovative ways of utilizing data to inform decisions and solve business challenges beyond the marketing campaign.  

Share via Email