Ongoing Optimization Converts More Patients

Launching a patient acquisition solution isn't enough. To maximize its value, you need to continually optimize its performance.

By last spring, Ochsner Health System had acquired thousands of new patients and generated millions in associated revenue through a partnership with healthgrades.com. Experimenting with new strategies has improved on that success.

By enhancing its physician's profiles on healthgrades.com, adding online appointment scheduling, soliciting more patient reviews, and improving outreach to interested consumers and new patients, Ochsner has now acquired new patients and generated new patient revenue.

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you the full value of a patient acquisition solution - and serve as an important reminder that every marketing solution requires ongoing assessment and adjustment to get the largest returns.

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