Make Informed Choices, Convert More Patients


Brianne Clark, Marketing Analyst, Augusta University Health

The more you know about consumer behavior, the more effective your campaigns will be.

Using tools that provided better data about where to devote resources, Augusta University Health turned thousands of searching consumers into 345 brand-new patients — and $757,000 in additional earnings for the neurology service line.

In this 30-minute on-demand webinar, the Augusta marketing team discusses their approach and the solution they used to:

  • Drive more online search traffic to their neurology service line
  • Turn 343,000 searches into 345 new patients
  • Add an extra $757,000 in contribution margin

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you why it’s worth investing in solutions that tell you where your marketing dollars will be most effective. When you have better information, you can plan smarter strategies that will quickly deliver a more reliable return on investment.

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