CRM: CUTTING EDGE INTEGRATION WITH THE WEB

Successful hospitals view CRM as a foundational solution that is integral to population health initiatives, and are approaching it strategically and managing it internally. Learn how to integrate best practices to illustrate the value of CRM, reduce internal silos, improve alignment with organizational strategies, gain CFO and CEO respect and increase marketing credibility by viewing this video cast, first presented at the Healthcare Internet Conference. Hear how health systems are integrating CRM with Web properties to build personalization for Web audience while elevating the dialogue from marketing campaigns to ROI and growth. Learn how to use CRM strategically as part of your evidence-based approach to marketing and begin an entirely new conversation with your C-suite.

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