In today's consumer-centric world, patients expect health systems and professionals to interact with them on a personalized level, within the context of their care journey. A comprehensive 360-degree profile of each individual is fundamental for driving the types of intelligent interactions consumers and patients expect, and is a core capability of any CRM platform. Healthgrades addresses this need with the most robust and relevant set of healthcare-specific data so that health systems can develop a complete view of both the individual and the market, be proactive in identifying and addressing needs, and drive more effective engagement.
Healthgrades' powerful and flexible consumer data platform provides the foundation for the 360-degree profile - and for the next generation of Healthcare CRM. It enables the most holistic set of insights about each person you are marketing to by leveraging clinical, behavior, demographic, psychographic, social, wearables and other 3rd party data sources. The platform uses advanced data management capabilities, including machine learning, to allow continuous enhancement of profiles, segmentation and other targeting criteria so you can anticipate consumer needs.
Based on a scalable, open architecture, it allows simple and fast integration of data from diverse sources including EMR/EHR, and includes native integration with proprietary healthgrades.com data sets. Near-real time automated refreshes and data flow shows results immediately to inform marketing automation and performance.
Ingest data from any source including EMR/EHR, at any rate
Connect to other marketing, business, and operations systems with enterprise-grade APIs
Maximize the power of your data — the platform is pre-integrated with Krux Data Management Platform and Google AdWords
Merge all data sources into a single source of truth with a high level of data integrity, incorporating functions like de-duplication/merger, householding, and organization
Leverage unique consumer data from healthgrades.com
Benefit from real-time data ingestion through standard EMR interfaces such as HL7
In today’s world, it’s all about finding truth in data. Find out how Healthgrades can help your health system acquire valuable information and use it to make meaningful connections with consumers.