Campaign Management & Marketing Automation
Personalized engagement at scale
Large, complex go-to-market strategies become possible with Healthgrades CRM. Tight integration with Eloqua (Oracle’s best-of-breed marketing automation tool) allows you to achieve contextual engagement at scale — targeting every patient and consumer in your database with just the right messages, at the most critical times.
Take advantage of true omnichannel programming: Reach your audiences on the web, with digital advertising, through social media, via email and SMS, and in print. Robust reporting capabilities make it easy to measure the success of your campaigns.
Campaign Management & Marketing Automation Highlights
Create consumer-centric strategies with an advanced, data-driven segmentation engine
Visualize population sets based on geographic markers using Map View, so you can compare and prioritize opportunities in the locations you’re interested in
Gather precise, meaningful information about interested consumers with website profiling
Deploy powerful capabilities with cloud APIs
Build target audiences in multiple ways with Population Builder, including prebuilt Smart Templates; using previously saved population info; and tools that help you harness your data to create searches from scratch
Collect more robust and valuable data with advanced form processing capabilities
Extend and share audience data by exporting it into PDF reports or raw data for CSV files
Let’s Talk
In today’s world, it’s all about finding truth in data. Healthgrades can help your health system acquire valuable information and use it to make meaningful connections with consumers. Find out how.
