Create truly exceptional consumer experiences with a unified customer data platform (CDP). Power all of your acquisition and retention strategies with a persistent consumer source of truth and AI-powered insights. Healthgrades is proud to announce the first customer data platform built for healthcare.
Healthcare providers have a big data problem
The data problem in healthcare is big. Really big. Healthcare providers are still wrestling with the fact that customer data exists in multiple places, and the situation is only getting worse with the internet of things (IoT) and the sheer amount of new customer data being created daily. An estimated 90% of the world’s data has been created in just the last two years.1
Point solutions make it worse
Health systems have a complex technology environment with many point solutions that must integrate reliably or risk causing a disjointed, “choppy,” and disappointing patient experience. This makes it very challenging to provide highly personalized customer interactions across channels and touchpoints. Adding more point solutions that solve only part of the problem could end up making things worse.
Highly personalized customer engagement requires an enterprise platform
Done right, personalization transforms a generic healthcare experience into one that makes prospects and patients feel safe, valued, motivated, and loyal to your brand. An enterprise approach that synthesizes customer data to power highly personalized engagement is quickly becoming an imperative.
An enterprise customer data platform (CDP) solves problems point solutions can’t
A CDP solves for broad challenges point solutions can’t address on their own. It consolidates both known and anonymous user activity into persistent profiles that can be activated across the enterprise to enable a wide variety of use cases. It provides a household- and customer-centric view of engagement and interactions, so you can interact with consumers in meaningful ways in the moments that matter most. And it applies Artificial Intelligence and Deep Learning technology to pioneer even better ways to see your patients and patient populations from a holistic point of view.
Healthgrades is uniquely qualified to introduce the first healthcare-specific CDP. As the first company to introduce healthcare CRM, the #1 website for finding a doctor, and the only partner dedicated to healthcare with a full suite of products and services including healthcare CMS, listings and reputation management and digital execution, we’re equipped to help you reach your goals faster with the additional support of a CDP.
Find out more about how a customer data platform CDP can help you master your data to enhance the entire customer experience.