October 2015

  • 8 EHR MILESTONES: WHERE ARE WE NOW?

    Believe it or not, electronic health records (EHRs) have been around for nearly 50 years. It is not an entirely happy birthday. Here are the top eight milestones along the EHR journey.

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  • A TECTONIC SHIFT IN HEALTHCARE MARKETING COMMUNICATIONS

    Healthcare marketers take note: If it's not already, your organization will be as focused on keeping people healthy as it is on treating the sick. That means a major shift from marketing acute procedures within service lines to a message of health, wellness, and prevention. Here are four recent success stories to inspire you.

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  • BEYOND PINK: SEEING BREAST CANCER IN A NEW LIGHT

    As we navigate an ever-enlarging sea of pink each October, Breast Cancer Awareness Month stands out as one of healthcare's marketing success stories. But beyond awareness, how has breast cancer treatment changed?

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